Hi I’m Emma and I always wanted to have a shop….. And dreams do come true I opened Ruby blu.

My dream had been to open a children’s shop called Mama Jammas, this was a nickname for myself and two friends who loved to lunch so we called ourselves The Mama Jammas (and still do). On reflection, I thought the name sounded like a restaurant so the name was dropped but not the ladies lunching.

After the birth of my daughter and Son, then being diagnosed and battling Crohn’s disease I finally decided to change my career and while out celebrating my 37th birthday with my Husband, the question was asked “what do you want to do” So after 2 large glasses of Sauvignon I declared “I really want a shop”. My amazing husband simply said “well do it then”.

Our shop opened on 23rd July 2011 in Southgate, N14, London. Ruby blu was the name I’d chosen for my 2nd child if it was a girl. My concept had changed from a children’s shop to a gift shop selling gifts for all. The refurbishment was done by Husband (lucky him); the design was created by me so it took many a cross word, stony silence and lot’s sleepless nights to create my beautiful haven.

My passion for buying gifts for friends and Family has been at the core of Ruby blu. when I was deciding what products, I wanted to stock, I simply went through my address book and bought gifts for everyone, this is how I stocked the shelves for my lovely customers. We stock a wide range of lovely products Toys, Children’s clothes, Jewellery, Home wares, accessories, Men’s gifts, cards, gift wrap, novelty gifts, Books and so much more.

After three marvellous years in Southgate in 2013 we had an amazing opportunity to move Ruby blu to the fabulous Dugdale Centre in the centre of Enfield Town where we stayed for 7 fabulous Years.

In September 2013, we ventured into the exciting world of on-line shopping and launched our very first website.

Now in September 2017 we have launched our brand new scrumptious website and we hope you love it too. Our Website is a wonderful one stop online gift shop, which is open 24 hours a day, 51 weeks of the year (well maybe not Christmas Day), even with the option of free gift wrapping.

Ruby blu is owned, run and loved by Myself and the irreplaceable Terri, we both have bundles of passion for gifts, we hope you enjoy visiting our shop and www.rubyblu.co.uk

Finally, a big thank you for supporting my business, being a working Mama running your own independent business although rewarding is also very challenging.

Much Love

Emma & Team